About Miss Lala and Founder Fine Rees

Fine Rees aka Miss Lala in Miss Lala’s Boudoir In Primrose Hill 2006 Photo By Oliver Lim.                                                                                                                                                                                                             

Fine Rees is a British–Danish designer and founder of Miss Lala’s Boudoir and Miss Lala Presents.

 

In the early 2000s, she created a distinctive lingerie and lifestyle brand that developed a cult following through her boutiques in Primrose Hill and Covent Garden. Known for a sensual, playful aesthetic and a unique blend of glamour, femininity and wit, her work attracted both press and a loyal following.

Her lingerie label, Miss Lala Presents, was stocked in leading London stores including Harrods, Selfridges, Harvey Nichols and Fortnum & Mason, as well as internationally.

Her designs developed a cult following and attracted a following that included Amy Winehouse ,Helena Bonham Carter,Gwen Stefani and designer Betsey Johnson, reflecting their distinctive, confident and expressive appeal.

With a background in film and performance, Fine brings a strong narrative sensibility to her work — creating pieces that feel feminine, distinctive and quietly bold.

She is currently exploring a return to design, with a renewed focus on swimwear that celebrates confidence, individuality and modern feminity.